ColorProof SignatureBlonde Violet Shampoo

Illuminate, brighten, and replenish blonde, bleached, or silver color-treated hair. This next-generation, sulfate-free revitalizing shampoo featuring pure violet pigment instantly cancels out brassy and yellow tones while providing exceptionally gentle cleansing to brighten, maintain and protect your signature blonde shade.

FEATURES AND BENEFITS:

• A proprietary sulfate-free, salt-free blend of 11 surfactants provides extra gentle cleansing with 96% color retention*
• Pure violet pigment instantly neutralizes brassy and yellow tones
• Brightens, illuminates, and adds luminous, glossy shine
• Dramatically increases tensile strength and elasticity while nourishing and smoothing
• Provides unsurpassed color and heat protection up to 450°